With data costing virtually nothing, more and more companies are turning to mini-sites to promote both their products and any promotions they might have running. From free kitchen design software to beer, these sites are meant to display information that would be otherwise impossible to fit on the regular site. They allow a strong focus on a specific item as opposed to the entire list of possibilities.
Perfect for anyone looking to remodel or redesign a room with décor, color and other objects, the Digital Decorator is a free mini-site that allows you to design your own room for a chance to win great prizes. From the façade to the bathroom, this online app gives you the ability to redo rooms with well over 200 colors of paint, 300 floor finishes, 350 countertop styles and 92 room styles. Aside from acting as free kitchen design software, users receive 25% off any of their purchases at participating stores. The mini-site is as easy to use as registering.
Time for Kids
Complete with a play on words, Time’s site dedicated to children is one of the more extensive mini-sties around. Almost an exact replica of their main site but loaded with book reviews, an entire portion dedicated to Antarctica and summer video game guides, Time has gone above and beyond what could be considered a mini-site. No matter the expansiveness of the information, it is still an incredible marketing tool that aims at younger kids, getting them to associate helpful information with the Time logo.
Museums are even jumping on the bandwagon by exciting and tantalizing guests through the creation of mini-sites that complement their special exhibitions. Le Louvre, for instance, is currently running 15 separate sites all decorated to fit the time period as well as the art style of the tour. Each one comes with its own level of interactivity and pieces of information regarding the exhibit, visitor information, education and credits for the sponsors. This gives newer history buffs a chance to catch up on their Babylonian or Alexandrian info before heading out, allowing them to enjoy the art more.
If we are discussing mini-sites, we cannot forget the king of integration: Disney. Each section of their website is a mini-site if only because of the vast swathes of information they provide to guests. If you are on Disney.com and want to check out their parks, the click takes you to a mini-site in a completely different fashion that links you to not only the parks but the cruise line and resorts. Clicking on the cruises brings you to yet another mini-site. This gives Disney the ability to alter and change different sections without worrying about its effect on everything else. They can also put up and take down pages as they see fit. While some mini-sites are used just for promotions, Disney displays how they can be used to not only tactfully feed users a lot of information but to expand without a complete design overhaul.